history

Industry Demographics

Actionable Insights & Insightful Data

NUMBERS AT A GLANCE

Fantasy sports players are younger, better educated, with higher household incomes and more likely to have fulltime employment:

  • 66% Male // 34% Female
  • Average Age: 38.6
  • College Degree or More: 66%
  • Have a household income of $75k+: 51%
  • Have full-time employment: 67%
  • Average Annual Spending Per Fantasy Player (age 18+): $556
  • Favorite Fantasy Sport: Football
  • Fantasy Sports Players that Pay League Fee: 70%

In 2015, there are 57.4 million people playing fantasy sports in the USA and Canada.

FIGURE 1.  Percentage of fantasy sports players compared to the general population in the United States and Canada (Age 12+) 
United States Canada
Total 20% 17%
Adults 18% 16%
Teens 32% 33%

The growth of the number of people playing fantasy sports in the USA and Canada has exploded over the years.

FIGURE 2.  Number of fantasy sports players by year
Year Estimated Number of Players
1988 500,000
1991-1994 1 – 3 Million
2003 15.2 Million
2004 13.5 Million
2005 12.6 Million
2006 18 Million
2007 19.4 Million
2008 29.9 Million
2009 28.4 Million
2010 32 Million
2011 35.9 Million
2014 41.5 Million
2015 56.8 Million
2016 57.4 Million

On average, fantasy sports players (age 18+) spend $556 on league-related costs, single-player challenge games, and league-related materials over a 12-month period.

FIGURE 3.  Fantasy sports players’ (age 18+)  spending (over 12-month period)
2016 2015 2012
Daily Fantasy Sports $318 $257 $5
Traditional Fantasy Sports $184 $162 $60
Materials $54 $46 $15

Players are more interested in sports because of fantasy. 64% say they are watching more live sports because of fantasy. •61% say they read more about sports because of fantasy.


39% of fantasy sports players primarily use a mobile device compared to 25% in 2012.

FIGURE 5.  Among those that use a mobile device, fantasy sports players access websites via their devices to:
Activity Total
Check the score of my fantasy games 16%
Set/change the line-up of my team 12%
Check the scores of the other games in my league 16%
Draft team 10%
Create or join a fantasy sports league 9%
Research players/free agents/check waiver wire 13%
Offer or evaluate trades 12%
View live draft results to gauge where players are being drafted 11%
Watch fantasy sports TV or videos either live or on demand 9%
Post comments or “trash talk” to other owners 11%
Listen to fantasy sports radio shows/ podcasts 8%

Daily Fantasy Sports players participate in a wide array of sports throughout the year.

FIGURE 6.  How many days a month do you participate in daily leagues?
Sport Average Days Played Per Month Average Lineups on Days Played
Fantasy Soccer 3 3
Fantasy Baseball(MLB) 3 2
Fantasy Hockey(NHL) 3 3
Fantasy Racing (NASCAR) 3 3
Fantasy College Football 3 3
Fantasy Basketball (NBA) 3 2

Fantasy sports players (age 18+) spend an average of $46 annually on fantasy sports materials.

FIGURE 7.  How much do fantasy sports players (age 18+) spend on materials per fantasy player?
Material Mean Expenditure
Online Premium Website $14
Fantasy Sports Magazines $9
Draft Boards With Labels $7
Cheat Sheets/Draft Kits $6
Draft Software $5
Tablet/Smartphone Apps $4