Actionable Insights & Insightful Data
Fantasy sports players are younger, better educated, with higher household incomes and more likely to have fulltime employment:
In 2015, there are 56.8 million people playing fantasy sports in the USA and Canada.
|FIGURE 1. Percentage of fantasy sports players compared to the general population in the United States and Canada (Age 12+)|
|No College Education||10%||11%|
|HH Income $50k+||16%||15%|
|HH Income <$50k||10%||10%|
The growth of the number of people playing fantasy sports in the USA and Canada has exploded over the years.
|FIGURE 2. Number of fantasy sports players by year|
|Year||Estimated Number of Players|
|1991-1994||1 – 3 Million|
On average, fantasy sports players (age 18+) spend $465 on league-related costs, single-player challenge games, and league-related materials over a 12-month period.
|FIGURE 3. Fantasy sports players’ (age 18+) spending (over 12-month period)|
|Daily Fantasy Sports||$257||$5|
|Traditional Fantasy Sports||$162||$60|
Players are more interested in sports because of fantasy. 61% say they are watching more live sports because of fantasy. •60% say they read more about sports because of fantasy.
37% of fantasy sports players primarily use a mobile device compared to 25% in 2012.
|FIGURE 5. Among those that use a mobile device, fantasy sports players access websites via their devices to:|
|Check the score of my fantasy games||14%|
|Set/change the line-up of my team||10%|
|Check the scores of the other games in my league||12%|
|Create or join a fantasy sports league||8%|
|Research players/free agents/check waiver wire||9%|
|Offer or evaluate trades||7%|
|View live draft results to gauge where players are being drafted||10%|
|Watch fantasy sports TV or videos either live or on demand||8%|
|Post comments or “trash talk” to other owners||9%|
|Listen to fantasy sports radio shows/ podcasts||9%|
Daily Fantasy Sports players participate in a wide array of sports throughout the year.
|FIGURE 6. How many days a month do you participate in daily leagues?|
|Sport||Average Days Played Per Month||Average Lineups on Days Played|
|Fantasy Racing (NASCAR)||3||2|
|Fantasy College Football||3||2|
|Fantasy Basketball (NBA)||3||2|
Fantasy sports players (age 18+) spend an average of $46 annually on fantasy sports materials.
|FIGURE 7. How much do fantasy sports players (age 18+) spend on materials per fantasy player?|
|Online Premium Website||$14|
|Fantasy Sports Magazines||$9|
|Draft Boards With Labels||$7|
|Cheat Sheets/Draft Kits||$6|