Actionable Insights & Insightful Data
The Fantasy Sports Trade Association prides itself on providing the industry and our members with the most accurate, up-to-date and impactful metrics to help guide business decisions. All of the in-depth statistics are free of charge to our members. Just one of the many member benefits that our association offers.
Fantasy sports players are younger, better educated, with higher household incomes and more likely to have fulltime employment:
In 2017, there are 59.3 million people playing fantasy sports in the USA and Canada.
|FIGURE 1. Percentage of fantasy sports players compared to the general population in the United States and Canada (Age 12+)|
The growth of the number of people playing fantasy sports in the USA and Canada has exploded over the years.
|FIGURE 2. Number of fantasy sports players by year|
|Year||Estimated Number of Players|
|1991-1994||1 – 3 Million|
On average, fantasy sports players (age 18+) spend $556 on league-related costs, single-player challenge games, and league-related materials over a 12-month period.
|FIGURE 3. Fantasy sports players’ (age 18+) spending (over 12-month period)|
|Daily Fantasy Sports||$318||$257||$5|
|Traditional Fantasy Sports||$184||$162||$60|
Players are more interested in sports because of fantasy. 64% say they are watching more live sports because of fantasy. •61% say they read more about sports because of fantasy.
39% of fantasy sports players primarily use a mobile device compared to 25% in 2012.
|FIGURE 5. Among those that use a mobile device, fantasy sports players access websites via their devices to:|
|Check the score of my fantasy games||16%|
|Set/change the line-up of my team||12%|
|Check the scores of the other games in my league||16%|
|Create or join a fantasy sports league||9%|
|Research players/free agents/check waiver wire||13%|
|Offer or evaluate trades||12%|
|View live draft results to gauge where players are being drafted||11%|
|Watch fantasy sports TV or videos either live or on demand||9%|
|Post comments or “trash talk” to other owners||11%|
|Listen to fantasy sports radio shows/ podcasts||8%|
Daily Fantasy Sports players participate in a wide array of sports throughout the year.
|FIGURE 6. How many days a month do you participate in daily leagues?|
|Sport||Average Days Played Per Month||Average Lineups on Days Played|
|Fantasy Racing (NASCAR)||3||3|
|Fantasy College Football||3||3|
|Fantasy Basketball (NBA)||3||2|
Fantasy sports players (age 18+) spend an average of $46 annually on fantasy sports materials.
|FIGURE 7. How much do fantasy sports players (age 18+) spend on materials per fantasy player?|
|Online Premium Website||$14|
|Fantasy Sports Magazines||$9|
|Draft Boards With Labels||$7|
|Cheat Sheets/Draft Kits||$6|